I’m running a campaign for someone right now - it’s acquisition focused (landing page with a form) but the problem is that in order to sign up, you have to already be “a member.” So he’s running these ads on 20 or so different sites and people who see the ad and are interested in […]

I won’t say which site this was, but one of the sites on my plan made a mistake and served impressions for a unit outside of the flight window. Usually when a site overdelivers, it’s by under 10% of contracted impressions. However, this site delivered 9 million. Their CPM is around $5, making that $45,000 […]

I know this (third blurb down) broke several weeks ago but I think anyone in online media planning can appreciate the humor in that Morgan Stanley analyst Mary Meeker calculated YouTube’s estimated ad revenue by applying the CPM incorrectly, making it $4.8 billion when it should’ve been $4.8 million. She probably used CPM * impressions […]

I wish I had a tape recorder for this convo. Last night, I met a girl who is interning for McCann-Erickson for the summer on a large integrated account (of course). This girl epitomized naiveté in advertising and it’s best illustrated in sound bite form. Here are some of the things she told me:

I just […]

who works at Neo@ogilvy was complaining that she’s been there for 2 years and still hasn’t gotten a promotion (she’s currently a media planner). I worked with her at a previous job, and people there didn’t exactly think she was promotion material either.
According to her, the problem at Neo@ogilvy is that aside from the fact […]

So I’ve bought dinners for this girl since she’s a media planner and makes only $35K, I’m hosting her site on my server, I’ve sent her my contacts when she was looking for a new job. Then when I ask her if she could pull an adrelevance report for me (takes like 2 minutes and […]

Yes, that’s how much commission is being taken out on a recent plan I put together. Of course, the client doesn’t know this. The commission is just getting baked into the CPMs and will get split between 3 agencies, only one of which is doing the actual leg work.

It’s been several months since I last wrote in here, but lately, I’ve been doing more ad agency work, so it’s compelled me to get back on here. Since getting fired from large madison avenue agency, I spent some time being pissed off and feeling sorry for myself, and then started working at a small […]

Most people know e-mail spam when they see it. You don’t recognize the sender, often which isn’t even a person’s name, the subject line reads “vlag8ra” or “re: Your Account” or maybe something really clever like “Gary, remember me from the party?” and if you actually open it, they try to get you to click […]

Some people will know exactly what this means when they see the title. If you’re an agency employee (like me) and work on a salary, you’ve probably never heard of this dark and ugly underbelly of advertising that puts kids through school and coke habits strong.
Double commission is the practice of charging a client for […]