Mary Meeker Math

I know this (third blurb down) broke several weeks ago but I think anyone in online media planning can appreciate the humor in that Morgan Stanley analyst Mary Meeker calculated YouTube’s estimated ad revenue by applying the CPM incorrectly, making it $4.8 billion when it should’ve been $4.8 million. She probably used CPM * impressions to calculate net cost when it should’ve been CPM * impressions / 1000. It’s kinda surprising that she’s nicknamed “Queen of the Net” but overlooked something that you learn in the first week of being in online media.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>