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I know this (third blurb down) broke several weeks ago but I think anyone in online media planning can appreciate the humor in that Morgan Stanley analyst Mary Meeker calculated YouTube’s estimated ad revenue by applying the CPM incorrectly, making it $4.8 billion when it should’ve been $4.8 million. She probably used CPM * impressions to calculate net cost when it should’ve been CPM * impressions / 1000. It’s kinda surprising that she’s nicknamed “Queen of the Net” but overlooked something that you learn in the first week of being in online media.stained glass window Download DaySmart 6.1.1 macromedia software suite
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