I won’t say which site this was, but one of the sites on my plan made a mistake and served impressions for a unit outside of the flight window. Usually when a site overdelivers, it’s by under 10% of contracted impressions. However, this site delivered 9 million. Their CPM is around $5, making that $45,000 […]

I know this (third blurb down) broke several weeks ago but I think anyone in online media planning can appreciate the humor in that Morgan Stanley analyst Mary Meeker calculated YouTube’s estimated ad revenue by applying the CPM incorrectly, making it $4.8 billion when it should’ve been $4.8 million. She probably used CPM * impressions […]