Sneaky ad agency

I was having lunch in one of the open areas in the building today and was sitting next to a few people whom I didn’t know, so of course I evesdropped on their conversation.

One of them is working on a new business pitch. As part of the pitch, they conducted some focus group research. However, they’re not showing the actual results to the client unless the client chooses them. Oh, they’re going to tell the potential client that they did this research, and how they set it up and everything. They’re just not going to show them the results.

Sounds like….random? A little underhanded? This does not say, “hey, thanks for the opportunity to pitch this.” If I were on the client side, I certainly wouldn’t go with us.


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