Everyone wants a say
I’ve found this to be true at other large agencies as well, but because of the hierarchical structure, you end up with a lot of people with inflated egos who want a say in everything. However, it’s impossible to get projects moving if you have to wait to get feedback from every single person.
I’ve been getting some flack internally on a project I was assigned to 2 days ago because I’ve been making decisions without higher-up, egomaniacs. Is my job now to make sure that everyone with a long title is allowed their 2 cents? That’s not a job I’m willing to do. I set creative development time to 2 weeks knowing that the creatives could hit it, but then the CD e-mails my boss saying that it’s not enough time for him to review it. God. Get over yourself.
Then I propose a small task force to cut down the number of items on a brainstorming list (it’s currently at 40), and then I get a strategy egomaniac who hasn’t been involved in the project telling me that everyone should be involved. Guess what. This project has to move, and if we want everyone’s opinion just to cut down a list, it’s going to add 3 days.