Moving up
Yesterday, I was talking to one of my online media friends who does paid search. She’s done only paid search and has never done banner media, so I asked her if she’s interested in branching into other areas of media that aren’t search-specific. Her response was something like, “I don’t think so. I want to specialize in search. I just want to move up.”
This statement really rubbed me the wrong way. What I take away from that is that she’s more concerned about her title than what she’s specifically doing. It’s that kind of hierarchical/politics-centric mentality that plagues much of this industry and prevents us from changing for the better.
This is the same person who claims that her agency is better than others because of the name that it carries, so I guess I shouldn’t expect much.