I was in a meeting this morning to discuss contextual advertising, specifically the content targeting that is Google’s Adsense or Yahoo Publishers Network.

I work at a large global agency that does basically everything. To my dismay, no one even know what contextual advertising or what Google’s Adsense was, including someone who, if there is one single person at this company who should know this, it is the person with this title. You can only imagine what this person’s title is. Sigh.

Friday, June 2nd, 2006 at 11:59 am.
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